Program of Finnish design days in Moscow 2013

Program of Finnish design days in Moscow 2013

Elena Aralova, project director, tells about the Finnish design days speakers and lectures


There is only 1 month before the next Finnish design days in Moscow. Project director Elena Aralova told, why Finnish design days take place in Moscow, and that will be new in the event in 2013.



- Last year Finnish design days have collected about 1,500 people, pretty much for the first event. As far as your expectations have been met?


- Conceiving Finnish design days, we knew it was a pretty big risk. What is a Finnish design in the mind of an ordinary Russian citizen? At best, the work of Alvar Aalto, at worst - Finnish sweater with a knitted reindeer ... Over the past twenty years, the Finns also experiencing a huge surge of interest in design - it was almost the core of the national idea. Under the banner of design in social environment government reform and innovate are holding. We wanted to explore this experience, give a chance to meet and talk with the people who are creating the design in Finland today.


We discussed how the city University was authorized to change the system of public transport, improve the procedure for obtaining a building permit. As usual project of the Finnish school was agreed as the best , and went to defend the honor of the country at the Venice Biennale. As the Finnish business adapts to the wave of freedom-loving generation-Y, entering into its active life span. A lot of experts came, all of them are chief executives of big Finnish companies – and each participant had the opportunity to talk with the speakers directly.


We did not expect such a big interest. There were many people, the questions were sharp and interesting, and the level of awareness of audiences was brilliant. And a contingent of listeners  is very broad, not only architects and designers, but also school teachers, heads of administrative and HR departments, young entrepreneurs. For many of them it was first visit to Strelka space. This is a good sign. Hence, the interest in design is growing - and we want to support it.


- This year you continue to design theme that changes the urban environment?


- Yes, the theme of change is still key. But we focused on a more narrow space - a working environment. It is undergoing tremendous changes this year. We work not only in the office but also in the airport, coffee shop, a park, a library, and even in the car, standing in long traffic jams. "Fuzzy" work environment requires new IT tools, a management psychology, the other interior environment. In addition, the office is not only a place of work - but also place for learning and entertainment. I'm afraid this is not the creative whim of a pair of three companies, but everyday necessity for businesses today. Therefore, this year's theme - the design of the working environment. Design in the broadest sense of the word - the organization environment, processes and communications.


- Which of the speakers you invite?


- We have chosen four main areas, describing the work environment and in each of them will determine the best Finnish expert.


In the area of ​​personnel management - a company KONE through its HR Director Kerttu Tuomas. Perhaps this is the most HR innovative Finnish company, positioning design is not so much as a marketing tool, and, above all, as a strategic platform for businesses to adapt to new realities. The lecture of Kerttu: "How to inspire team through design to achieve extraordinary goals "


In the field of information technology - it's certainly a legendary Nokia and its vice-president Marko Ahtisaari. He will talk about viagra online store how design today is able to organize, simplify, organize amount of technological innovations that have befallen any business.


My colleague, the vice-president of Martela Veli-Matti Savo, will share research on new and revolutionary concept of radical renovation of the interior, based on the idea of ​​Activity based office. The new office is greatly reduced in size, is extremely personal, takes into account the types of activities of the individual in a team.


And the most interesting talk of Pentti Kareoyya, Aalto University Professor: that the working space is the new "university". Every day we prove our professional competence to the world, so the work becomes for us the best "teacher." What new educational platforms and tools are able to deal with this problem and why design is the foundation on which learning is built more efficiently.


We still want to inspire ourselves and our friends to change. The Finnish experience is curious, helpful and generous with great ideas.


Text was prepared by Alexandra Zaychenko